A lot of spas experience an influx of customers during the summer—especially those located on resorts or in hotels. An increase in summer traveling will lead these spas to see an increase in foot traffic as well.
Standalone spas are apt to see an increase in business as well. Summer is seen as a time of rejuvenation and new life. Spring brings a fresh start and summer brings the encouragement to attain a healthy body and mind. Many view spas as an influential piece of this process.
So, what can you do to improve your spa this summer, ensuring your clients have a pleasant enough experience that they want to return again and again? Follow these tips to see if you can increase business and improve guest experience:
1. Carry Seasonal Products
Many of your clients want to take home a little piece of your spa—would it really be so strange to let them? After all, who doesn’t want to maintain their mental and physical health between spa visits?
Whether you stock up on natural nail polish or a better body scrub, the items you offer at your shop will speak volumes about your spa as a brand.
That’s why we suggest seasonal offerings. When summer rolls around, you can consider offering a wide new selection of products that are influenced by the smells and sounds of the season.
- Seasonal Aromatherapy and Apothecary
These spa service methods have an effect on people’s everyday lives—whether it’s treating seasonal allergies or just inspiring positive energy with citrusy smelling elements.
Celebrate the summer season with summery and fresh uplifting essential oils. Take it a step further with apothecary from a local herbalist. Offering seasonal specials like this will introduce your clients to new services and help improve their overall health.
- Consistently Get Feedback
Learn from your clients. Analyze how they react to the services you offer and the customer service you provide. Ask for reviews or conduct an anonymous customer survey. Then, use all of this information to continue to improve the business. Don’t just meet your customer’s expectations. Exceed them.
- Reward Your Regulars
Your regular customers deserve a hand. They have a lot to do with the success of your company!
But it would be awkward to applaud them the next time they walk in the door. That’s why you need rewards for regulars.
Loyalty programs can encourage visitors to return time and time again—and they make your clients feel right at home.
If you aren’t ready to offer rewards without first ensuring it’ll benefit the company, then you can implement a referral program. These programs generate new clients by offering an incentive for your customers to promote you and recommend you.
Meanwhile, it also treats your customers in return for their hard work. A plan like this is good on all counts.
- Retrain Your Employees
At first, it might sound strange, but retraining your workers is a good way to maintain quality and standard in your business.
In fact, many companies train workers annually. If you’re going to take the suggestion, why not do it during the busy summer season to instill proper practices in your employees’ minds once again?
That way, everything will be fresh and new just in time for all of the new and returning clients to come check out your spa.
- Partner With Local Hotels and Resorts
There are many ways to do this. You might open a spa on their grounds. Or, you might offer a special: your clients receive coupons for their hotel or resort, and vice versa. This can help draw attention while creating local allies among you.
- Offer the Best Amenities
Your clients come to you because they trust you. They trust that you will provide the best care for their needs. They trust that their services will help and not harm them. They trust that you’re going to make them better.
So, why would you wrap them in a bargain brand towel or spa wrap? If you want to truly soothe your guests’ mind, body and soul, you have to provide something they can really relax in.
Here are a few of our favorites:
The best news is that Boca Terry products are affordable. We own our manufacturing process from the start, so you can access top quality bathrobes and spa accessories sealed with the promise of our brand name. And all of that at factory-direct prices, no less. If you’re ready to improve your spa with Boca Terry’s wide selection of affordable luxury amenities, don’t delay. Reach out to the spa accessory experts today!