When trying to market your business, it’s all about getting your brand out there for everyone to see. Here are a few things you can do to stand out in the market.
- Get Involved in Your Community
Sponsoring local functions is one of the best ways to increase your B&B’s brand awareness. Whether or not you’re in a touristic community, sponsoring festivals and trade shows will give visitors the chance to spot your establishment’s name. You can even offer to give them a free tour of your inn.
- Partner up with Local Businesses
Find a company near you to collaborate with to feature your business, and work together on hosting your own event or giveaways as a form of cross promotion. With the growing popularity of blogs, you should also inquire about writing a blog post as a guest to be featured by a regional business. Offer complimentary services on the blog, too, such as a free photo shoot for an event.
- Show off Your Niche
If you offer a niche in a particular area, you can stand out among the competition by focusing your advertising on that niche. For instance, does your inn offer the best organic breakfast in town? You should emphasize what it is you have that guests won’t find anywhere else. This element of advertising can help you capture the interest of potential customers, whether it’s stated on the web or in print.
- Take to the Internet
With the majority of consumers surfing the web on a regular basis these days, you should create a website for your B&B. This will open another door of opportunity as you reach out to Internet users from around the world from various demographics. When you have your own website, you can feature more detailed information about your inn.
Here are some of the key features your website should include:
- Contact information
- Room availability check
- Booking and payment section
- Photo gallery
- Be Active on Social Media
Invest in marketing on social media by creating your own profile on platforms such as Facebook, Pinterest, LinkedIn and Instagram. You can advertise different promotions and consistently update your pages with information your target audience would most likely be attracted to.