How To Improve Hotel Reviews with Luxury Bathrobes and Towels

How To Improve Hotel Reviews with Luxury Bathrobes and Towels

Published on Dec 12th 2012

embroidered robes for hotelsThe hotel industry is very competitive. Detail is everything, especially when you’re running a luxury hotel and resort such as The Ritz-Carlton. You need to ask yourself… what sets you apart from the rest of the players? The types of individuals who elect to stay at these specific hotels are refined and have an appreciation for the finer things in life. They’re simply not interested in cheap soap bars that dry out their skin or rough sheets that make them feel uneasy at night.

They’re all about the Bvlgari toiletries, feather beds, high-thread-count sheets and, of course, Boca Terry robes and towels. Believe it or not, luxury bathrobes and towels can significantly improve your hotel’s star rating on critical review sites such as Oyster, Trip Advisor and Yelp.  These review sites allow people to post anything they want about their stay at your hotel. So don’t give them an excuse to post anything negative that could ultimately damage your online reputation.

Examples of Online Hotel Reviews

The Ritz Carlton is an example of a luxury hotel and resort that Boca Terry supplies. See what these happy customers have to say about their stay.

Ritz Carlton

The Ritz-Carlton in Key Biscayne, FL was given 4.5 out of 5 stars on Not too shabby, right? Here’s what they had to say about the rooms…

“With Bulgari toiletries, feather beds, high-thread-count sheets, and Boca Terry robes, rooms have the luxuries you’d expect at the Ritz.”

Similarly, the Ritz-Carlton Spa in Half Moon Bay, CA was given 4 out of 5 stars on This particular user, however, gave them a full 5 stars. Let’s see what led her to give them such a stellar rating…

“Also, they got rid of those boring, plain white robes and replaced them with soft, seafoam colored robes with the monogram Ritz-Carlton on the left chest.”

How to Remove Negative Reviews and Improve Existing

While review sites can work in your favor, they can also work against you and destroy your brand’s reputation. If you have a negative review about your hotel, there are only two ways to have it removed. You will either need to invest in positive reputation management or take legal action. The latter is only an option if the review is absolutely 100% false or inaccurate.

Why not avoid the hassle by making sure you don’t skimp out on the details? Don’t give your guests a reason to give your 5 star luxury hotel and resort anything less than a 5 star rating. Customers love our custom robes and will shower you with appreciation in the form of positive online reviews. Browse our website and see for yourself what we offer our wholesale clients.

Whether you offer spa treatments, a pool, or are advantageously placed on a waterfront, guests will appreciate the soft and absorbent robes you provide them. As a purchasing manager, your ultimately goal is guest satisfaction. But what is it that makes your hotel stand out from the rest? It’s the little details, of course. The nice smelling shampoos and soaps, the bright, clean sheets, the folded towel animals… bathrobes are the perfect way to show your guests that you care about their comfort, that you want to help them relax and feel luxurious.

Boca Terry bathrobes are also customizable, which means better branding for your hotel. A subtle reminder of the source of all their comfort, a bathrobe embroidered with your hotel’s logo enhances the sense of exclusivity and luxury engendered by a stay at your hotel.

Improving your online reviews can be as simple as swaddling your guests in a luxury bathrobe. With our wholesale pricing options, you can achieve this while staying within your budget.

Boca Terry Offerings

•    Basic Kimono
•    Checkered
•    Classic Shawl Collar
•    Fleece Kimono
•    Hooded
•    Kimono Waffles
•    Knit Waffle
•    Micro Chamois

Our bathrobes are available in terry and velour fabrics. Sizes range from one size fits all to XXL and 4XL options. They feature double belt loops for adjustable height so that every guest will feel like the robe was chosen just for them to give them the most flattering fit, generous pockets to store valuables when lounging by the pool or visiting the spa, and a hanger loop for easy drying and storage. Additional navy piping is also available on select robes, as are a cozy, roll-up collars and cuffs.


•    Resort Collection
•    Sunny Lane Collection

Our Resort Collection features a terry wash cloth, hand towel, bath mat and bath towel.

Wash Cloth 13 x 13
Hand Towel 16 X 30
Bath Mat 20 X 28
Bath Sheet 35 X 70

Our Sunny Lane collection features all of the above plus an additional terry beach towel.

Wash Cloth 13 x 13
Hand Towel 16 X 30
Bath Mat 20 X 28
Bath Sheet 30 x 54
Beach Towel 35 X 70

Contact Us

Boca Terry is the leading manufacturer and wholesale distributor for luxury bathrobes and accessories worldwide. We have over fifty years of combined manufacturing knowledge and supply the finest hotels worldwide. Contact us for all your luxury robe and towel needs and improve online reviews of your hotel today!

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